Since our founding in 2015, we’ve been on a mission to create jewelry that’s as unique and meaningful as the memories you hold dear.
Our Values: Every Moment Matters
We believe all moments deserve to be remembered. Life is made up of small joys and big milestones—and both matter. Our jewelry turns these emotions into something beautiful you can hold onto. Each piece represents love, laughter, and the important moments that make your life unique
Crafted with Care, Made to Last
Every piece we make reflects our commitment to quality. Artfully designed in sterling silver and hand-finished with luxurious 18K gold plating, each creation is protected by an innovative e-coating to ensure lasting radiance. Delicate touches—like sparkling crystals, cubic zirconia, or ethically sourced opals—add a whisper of brilliance, making every piece as unique as it is enduring.
Endless Creativity, Always Evolving
At our core, we see jewelry as a form of art—one that’s constantly evolving. Our in-house design team breathes life into every piece, starting with hand-drawn sketches and refining them through digital renderings and 3D prototypes. This meticulous process has led to the creation of over 10 unique collections and more than 2,000 original designs, ensuring there’s something to match every story, every style.
Our Story Begins with Personalization
We began our journey with the Photo Charm Collection—a line that lets you create truly one-of-a-kind pieces by uploading a personal photo or engraving a heartfelt message. It was more than jewelry; it was memory made wearable. To make each piece even more personal, we also offer engraving services and the option to add a birthstone, turning every charm into a meaningful celebration of love, time, and connection.
Expanding Through Creative Partnerships
Driven by that same spirit of meaning and magic, we’ve continued to evolve—collaborating with beloved brands and visionary artists to bring fresh perspectives to our collections.
Explore Our Creative Universe:
Literary & Classic Icons – The British Library, Alice in Wonderland, Cinderella, and more
Pop Culture Favorites – Betty Boop™, Peanuts™, How to Train Your Dragon, and others
Artistic Collaborations – Distinctive designs from illustrators and designers across the globe
